The only social media strategy that works long term
Social media giveth and social media taketh away. Take Facebook, for example (please!) How many out there are just the tiniest bit irked by the recent changes at Facebook that limit the number of fans who actually see any of your business posts?
While it is annoying, unfortunately it’s what happens when you build your business around a free service -- you are at their mercy.
Marketing Automation can be a waste of time and money for the unprepared. In this first post in our Marketing Automation Introduction series, I describe how marketing automation lets smart marketers learn exactly how their customers think.
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