In this series of three posts, we’ll review YBNS’s basics of building a structured marketing plan; the difference between good and bad marketing, discovering what works; and common marketing mistakes and what to do about them. By examining these areas in depth, you’ll gain insight into how to utilize your marketing to drive and support your sales, as well as how Your Best Next Step can help you achieve that goal.
Marketing Automation can be a waste of time and money for the unprepared. In this first post in our Marketing Automation Introduction series, I describe how marketing automation lets smart marketers learn exactly how their customers think.
Direct mail isn't dead. In fact, the online maketing giant of our time - Google - frequently utilizes direct mail in its marketing. It's unwise to ignore offline approaches in this digital age.
Here's a tip for how businesses can test and track their marketing efforts to really improve results, all with a trip to the hardware store.
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