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The Most Powerful and Effective Way to Pump Up Your Sales Part 3

The final post in this three part series, we’ll look at common mistakes many marketers and organizations make and how to remedy them. By examining these areas in depth, you’ll gain insight into how to utilize your marketing to drive and support your sales, as well as how Your Best Next Step can help you achieve that goal.

The Most Powerful and Effective Way to Pump Up Your Sales

In this series of three posts, we’ll review the basics of building a structured marketing plan; the difference between good and bad marketing, discovering what works; and common marketing mistakes and what to do about them. By examining these areas in depth, you’ll gain insight into how to utilize your marketing to drive and support your sales, as well as how Your Best Next Step can help you achieve that goal.

 

Giving Away Free Expertise Shortens Your Sales Cycle

A global company with an international brand gets new customers with free samples. Here's why you should too. 

Apple Guru Gets Gored: When 50% Off Doesn't Sell

Accomplished and smart people can still easily make the mistake of thinking that what they want is what their customers want. I use the example of JCPenney's latest store restructuring to examine this common business mistake. 

Are You Ready For The Economic Slingshot That Comes After A Recession?

Just as rocket science uses the concept of a gravitational slingshot to shoot satelites into orbit, businesses can use a recession to slingshot their businesses into success. 

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