The final post in this three part series, we’ll look at common mistakes many marketers and organizations make and how to remedy them. By examining these areas in depth, you’ll gain insight into how to utilize your marketing to drive and support your sales, as well as how Your Best Next Step can help you achieve that goal.
In this series of three posts, we’ll review the basics of building a structured marketing plan; the difference between good and bad marketing, discovering what works; and common marketing mistakes and what to do about them. By examining these areas in depth, you’ll gain insight into how to utilize your marketing to drive and support your sales, as well as how Your Best Next Step can help you achieve that goal.
A global company with an international brand gets new customers with free samples. Here's why you should too.
Accomplished and smart people can still easily make the mistake of thinking that what they want is what their customers want. I use the example of JCPenney's latest store restructuring to examine this common business mistake.
Just as rocket science uses the concept of a gravitational slingshot to shoot satelites into orbit, businesses can use a recession to slingshot their businesses into success.
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