While shopping for florists for my upcoming wedding, I see first hand the lost business companies risk when their response times are slow.
Accomplished and smart people can still easily make the mistake of thinking that what they want is what their customers want. I use the example of JCPenney's latest store restructuring to examine this common business mistake.
Just as rocket science uses the concept of a gravitational slingshot to shoot satelites into orbit, businesses can use a recession to slingshot their businesses into success.
Direct mail isn't dead. In fact, the online maketing giant of our time - Google - frequently utilizes direct mail in its marketing. It's unwise to ignore offline approaches in this digital age.
Here's a tip for how businesses can test and track their marketing efforts to really improve results, all with a trip to the hardware store.
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