Your Best Next Step Blog

You Lose Business When Your Forget Your Customer's Path

While shopping for florists for my upcoming wedding, I see first hand the lost business companies risk when their response times are slow. 

Apple Guru Gets Gored: When 50% Off Doesn't Sell

Accomplished and smart people can still easily make the mistake of thinking that what they want is what their customers want. I use the example of JCPenney's latest store restructuring to examine this common business mistake. 

Are You Ready For The Economic Slingshot That Comes After A Recession?

Just as rocket science uses the concept of a gravitational slingshot to shoot satelites into orbit, businesses can use a recession to slingshot their businesses into success. 

Google’s Marketing Secret May Surprise You

Direct mail isn't dead. In fact, the online maketing giant of our time - Google - frequently utilizes direct mail in its marketing. It's unwise to ignore offline approaches in this digital age. 

Three Words That Increased Landing Page Conversion by 24%

Here's a tip for how businesses can test and track their marketing efforts to really improve results, all with a trip to the hardware store. 

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